Effects and functional mechanisms of digital fitness platforms on online fitness payment behavior under the perspective of "She-economy".
Women have become an important force for economic development. Online fitness payment behavior is an important part of women's pursuit of "beautiful skin and healthy body", and is also an important embodiment of the integration of the digital industry and the fitness industry. Based o...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://doi.org/10.1371/journal.pone.0319246 |