Perilaku Pembelian Konsumen: Sebuah Tinjauan Literatur Theory of Planned Behavior

This study aims to examine the differences between several empirical articles on the theory of planned behavior. Theory of planned behavior provides a framework for studying attitudes toward behaviors that postulate three determinants of conceptual intent. Specifically, the intention is based on the...

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Bibliographic Details
Main Author: Meitiana
Format: Article
Language:English
Published: Universitas Kanjuruhan Malang 2017-06-01
Series:Jurnal Ekonomi Modernisasi
Subjects:
Online Access:http://ejournal.unikama.ac.id/index.php/JEKO/article/view/1762