Perilaku Pembelian Konsumen: Sebuah Tinjauan Literatur Theory of Planned Behavior
This study aims to examine the differences between several empirical articles on the theory of planned behavior. Theory of planned behavior provides a framework for studying attitudes toward behaviors that postulate three determinants of conceptual intent. Specifically, the intention is based on the...
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| Format: | Article |
| Language: | English |
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Universitas Kanjuruhan Malang
2017-06-01
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| Series: | Jurnal Ekonomi Modernisasi |
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| Online Access: | http://ejournal.unikama.ac.id/index.php/JEKO/article/view/1762 |
| _version_ | 1818350166144450560 |
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| author | Meitiana |
| author_facet | Meitiana |
| author_sort | Meitiana |
| collection | DOAJ |
| description | This study aims to examine the differences between several empirical articles on the theory of planned behavior. Theory of planned behavior provides a framework for studying attitudes toward behaviors that postulate three determinants of conceptual intent. Specifically, the intention is based on the variables of attitude toward behavior, subjective norms, and perceived behavioral control. Although this theory has been used frequently, there are still differences in outcomes in explaining attitudes toward behavior. The results show that there is still a different view of the theory of planned behavior so it is necessary to identify the gaps that occur in this theory. For further research is expected to expand and enrich the discussion of the theory of planned behavior |
| first_indexed | 2024-12-13T18:17:31Z |
| format | Article |
| id | doaj.art-f331172eef8c48499fa4065fbf889cf7 |
| institution | Directory Open Access Journal |
| issn | 0216-373X 2502-4078 |
| language | English |
| last_indexed | 2024-12-13T18:17:31Z |
| publishDate | 2017-06-01 |
| publisher | Universitas Kanjuruhan Malang |
| record_format | Article |
| series | Jurnal Ekonomi Modernisasi |
| spelling | doaj.art-f331172eef8c48499fa4065fbf889cf72022-12-21T23:35:49ZengUniversitas Kanjuruhan MalangJurnal Ekonomi Modernisasi0216-373X2502-40782017-06-011311624http://dx.doi.org/10.21067/jem.v13i1.1762Perilaku Pembelian Konsumen: Sebuah Tinjauan Literatur Theory of Planned BehaviorMeitiana0Universitas Palangka RayaThis study aims to examine the differences between several empirical articles on the theory of planned behavior. Theory of planned behavior provides a framework for studying attitudes toward behaviors that postulate three determinants of conceptual intent. Specifically, the intention is based on the variables of attitude toward behavior, subjective norms, and perceived behavioral control. Although this theory has been used frequently, there are still differences in outcomes in explaining attitudes toward behavior. The results show that there is still a different view of the theory of planned behavior so it is necessary to identify the gaps that occur in this theory. For further research is expected to expand and enrich the discussion of the theory of planned behaviorhttp://ejournal.unikama.ac.id/index.php/JEKO/article/view/1762consumer purchase behavior; theory of planned behavior |
| spellingShingle | Meitiana Perilaku Pembelian Konsumen: Sebuah Tinjauan Literatur Theory of Planned Behavior Jurnal Ekonomi Modernisasi consumer purchase behavior; theory of planned behavior |
| title | Perilaku Pembelian Konsumen: Sebuah Tinjauan Literatur Theory of Planned Behavior |
| title_full | Perilaku Pembelian Konsumen: Sebuah Tinjauan Literatur Theory of Planned Behavior |
| title_fullStr | Perilaku Pembelian Konsumen: Sebuah Tinjauan Literatur Theory of Planned Behavior |
| title_full_unstemmed | Perilaku Pembelian Konsumen: Sebuah Tinjauan Literatur Theory of Planned Behavior |
| title_short | Perilaku Pembelian Konsumen: Sebuah Tinjauan Literatur Theory of Planned Behavior |
| title_sort | perilaku pembelian konsumen sebuah tinjauan literatur theory of planned behavior |
| topic | consumer purchase behavior; theory of planned behavior |
| url | http://ejournal.unikama.ac.id/index.php/JEKO/article/view/1762 |
| work_keys_str_mv | AT meitiana perilakupembeliankonsumensebuahtinjauanliteraturtheoryofplannedbehavior |