Perilaku Pembelian Konsumen: Sebuah Tinjauan Literatur Theory of Planned Behavior
This study aims to examine the differences between several empirical articles on the theory of planned behavior. Theory of planned behavior provides a framework for studying attitudes toward behaviors that postulate three determinants of conceptual intent. Specifically, the intention is based on the...
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| Format: | Article |
| Language: | English |
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Universitas Kanjuruhan Malang
2017-06-01
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| Series: | Jurnal Ekonomi Modernisasi |
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| Online Access: | http://ejournal.unikama.ac.id/index.php/JEKO/article/view/1762 |