Pengaruh Brand Awareness, Norma Subyektif, Keyakinan Label Halal Terhadap Brand Attitude Untuk Meningkatkan Minat Beli Ulang Ice Cream Magnum
The purpose of this research is to know the positive influence of brand awareness toward brand attitude, subjective norm toward brand attitude, belief of label of halal to brand attitude, brand attitude toward buying interest, brand awareness to buying interest and belief of halal label to buy inter...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Sarjanawiyata Tamansiswa Yogyakarta
2018-12-01
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| Series: | Upajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat |
| Subjects: | |
| Online Access: | https://jurnal.ustjogja.ac.id/index.php/upajiwa/article/view/2021 |