A study to Chinese domestic luxury visual brand logo: From domestic to global
The present study examines the logotypes of successful Chinese domestic luxury brands (CDLBs), Shanghai Tang and Shang Xia, in order to reveal the underlying resonance between Chinese values and aesthetics. Based on signaling theory, the research underscores the importance of incorporating Chinese c...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad
2024-12-01
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| Series: | Journal of Graphic Engineering and Design |
| Subjects: | |
| Online Access: | https://sp.ftn.uns.ac.rs/index.php/jged/article/view/1375/1438 |