Marketing and strategic management in hotel industry: A bibliometrics study

Marketing and strategic management in hotel industry: A bibliometrics study

Despite doubts and questions about its theoretical consistency, tourism studies tend to be consolidated as scientific field. The production of studies about hotel industry as essential activity of tourism is recent, but stands out important epistemological organizational spaces. This paper analyzes...

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Bibliographic Details
Main Authors: Edegar Luis Tomazzoni, Isabel Angélica Bock
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação em Turismo 2013-04-01
Series:Revista Brasileira de Pesquisa em Turismo
Subjects:
Hotelaria
Turismo
Bibliometria
Marketing
Estratégia.
Online Access:https://rbtur.org.br/rbtur/article/view/546

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