THE PREDICTORS OF SUBOPTIMAL FOOD PURCHASE INTENTION: A DEVELOPING COUNTRY CONTEXT

THE PREDICTORS OF SUBOPTIMAL FOOD PURCHASE INTENTION: A DEVELOPING COUNTRY CONTEXT

It is essential to prevent food waste by successfully promoting the consumption of suboptimal food. Therefore, the undertaking research examines the impact of environmental concern, quality inferior, and individuals’ attitude on their suboptimal food purchase intention in Pakistan. The study uses...

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Bibliographic Details
Main Author: Hafiza Sobia Tufail, Rana Muhammad Shahid Yaqub
Format: Article
Language:English
Published: Hailey College of Banking and Finance, University of the Punjab Lahore 2021-12-01
Series:International Journal of Business Reflections
Subjects:
suboptimal food
attitude
purchase intention
theory of planned behavior
environmental concern
inferior quality
Online Access:http://journals.pu.edu.pk/journals/index.php/ijbr/article/view/4789

Internet

http://journals.pu.edu.pk/journals/index.php/ijbr/article/view/4789

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