Psychic distance in the process of internationalization: the perception of brazilian expatriates
The aim of this article was to identify the perceptions of Brazilian expatriates concerning the psychic in the internationalization process. Although the concept of psychic distance has being explored in the literature for the analysis of processes of internationalization of companies, recently have...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2014-12-01
|
| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/193 |