Second thoughts on digital first: Exploring the development of election campaigning among Swedish political parties, 2010–2022
This article offers a longitudinal perspective on communications during election campaigns from a political-party perspective, where strategic considerations about digital media are compared across time. Our analysis is grounded on the concepts of hybridisation and data-driven campaigning, where dig...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2024-03-01
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| Series: | Nordicom Review |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/nor-2024-0006 |