Consumer Preferences and Segmentation Analysis of Bogor Culinary Tourism

This study was conducted to analyze the segmentation & profiling Bogor tourists, analyze consumer preferences towards typical culinary Bogor and the factors that influence them, and formulate appropriate strategies for the development of the typical culinary Bogor. This research used descriptiv...

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Bibliographic Details
Main Authors: Ira Agustina, Ujang Sumarwan, Kirbrandoko Kirbrandoko
Format: Article
Language:English
Published: Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University 2017-02-01
Series:Journal of Consumer Sciences
Subjects:
Online Access:https://journal.ipb.ac.id/index.php/jcs/article/view/15131