Investigating the role of blockchain-enabled drivers on consumers’ organic food consumption: a stimulus-organism-response perspective

Investigating the role of blockchain-enabled drivers on consumers’ organic food consumption: a stimulus-organism-response perspective

The role of blockchain technology in the organic food supply chain remains largely unexplored. This study leverages insights from the stimulus-organism-response theory to examine how blockchain-driven traceability and transparency affect consumer trust and organic food purchasing behavior. Moreover,...

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Bibliographic Details
Main Authors: Van Loi Ta, Cong Doanh Duong
Format: Article
Language:English
Published: IOP Publishing 2025-01-01
Series:Environmental Research Communications
Subjects:
blockchain-driven traceability
blockchain-driven transparency
personal trust
system trust
organic food purchase behavior
Online Access:https://doi.org/10.1088/2515-7620/adb9be

Internet

https://doi.org/10.1088/2515-7620/adb9be

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