The intention of the young Muslim generation to purchase halal cosmetics: Do religiosity and halal knowledge matter?
Purpose – This study aims to examine the role of religiosity and knowledge in influencing subjective attitudes and norms. Then the influence of religion, knowledge, brand image, and product quality on the intention to buy Halal cosmetics products in the cosmetics industry in Indonesia. Methodology...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
P3EI-Center for Islamic Economics Studies and Development
2023-02-01
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| Series: | Asian Journal of Islamic Management |
| Subjects: | |
| Online Access: | https://hmts.civil.uii.ac.id/AJIM/article/view/26341 |