Kampanye Iklan Layanan Masyarakat Produksi PNRI
This study examines the message of the public services announcement (PSA) produced by PNRI. The PSA are supposed to encourage audiences to read books to improve their live. Indonesian society is known as oral tradition, meanwhile, reading habit helps people develop a critical thinking. I use qualita...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Humanities, Universitas Indonesia
2010-12-01
|
| Series: | Paradigma: Jurnal Kajian Budaya |
| Subjects: | |
| Online Access: | https://scholarhub.ui.ac.id/paradigma/vol1/iss1/18/ |