The mediating effect of customer experience on word of mouth and repurchase behaviours in mobile payment services in Tanzania

The mediating effect of customer experience on word of mouth and repurchase behaviours in mobile payment services in Tanzania

One of the biggest drivers of Tanzania’s economy, inclusion in the digital financial system, and reaching the unbanked population nationwide is mobile payment services. Due to the development of mobile banks and the dynamics of digital technology advances, which make it challenging to comprehend con...

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Bibliographic Details
Main Authors: Pamela Liana, Jan-Erik Jaensson, Goodluck Mmari
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Customer experiences
service quality
word of mouth
repurchase behaviours
mobile payment
Kaouther Kooli, Bournemouth University, United Kingdom of Great Britain and Northern Ireland
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2365426

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2365426

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