Effects of Internal and External Organizational Factors on Innovation Adoption of Mobile Value Added Servic
Increasing mobile penetration rate in Iran up to 97% have providedpotential opportunities to give various value-added services. The successof VAS companies is dependent on their innovations and customeradoption of these innovations. Thus, this research tries to identify andspecify the effects of the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2015-01-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Online Access: | https://ims.atu.ac.ir/article_1793_470ee21b65a396ea11aab8e358ae0520.pdf |