Effects of Internal and External Organizational Factors on Innovation Adoption of Mobile Value Added Servic
Increasing mobile penetration rate in Iran up to 97% have providedpotential opportunities to give various value-added services. The successof VAS companies is dependent on their innovations and customeradoption of these innovations. Thus, this research tries to identify andspecify the effects of the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2015-01-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Online Access: | https://ims.atu.ac.ir/article_1793_470ee21b65a396ea11aab8e358ae0520.pdf |
| _version_ | 1827579573023277056 |
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| author | Mohammad Naghizadeh Mohammdreza Taghva Mehdi Salehi |
| author_facet | Mohammad Naghizadeh Mohammdreza Taghva Mehdi Salehi |
| author_sort | Mohammad Naghizadeh |
| collection | DOAJ |
| description | Increasing mobile penetration rate in Iran up to 97% have providedpotential opportunities to give various value-added services. The successof VAS companies is dependent on their innovations and customeradoption of these innovations. Thus, this research tries to identify andspecify the effects of the factors inside and outside the firm on VASinnovation adoption by customers. Statistical population of this researchincludes mobile value-added services, which exist in the market morethan one year. Accordingly, after doing exploratory studies andpresenting the conceptual model, we analyzed the data extracted from 35value-added services provided by different firms, and also weinvestigated the relations between the variables of this research bystructured equation model. Finally, strong relation between the factorsoutside the firm and innovation adoption as well as medium relationbetween the factors inside the firms and innovation adoption wasconfirmed. In addition to presenting the results and outcomes of theresearch, we gave some suggestions to VAS managers and experts inIran. |
| first_indexed | 2024-03-08T22:04:45Z |
| format | Article |
| id | doaj.art-f3c49c54d6dd4742944f05636b23f0e3 |
| institution | Directory Open Access Journal |
| issn | 2821-0964 2821-0816 |
| language | fas |
| last_indexed | 2024-03-08T22:04:45Z |
| publishDate | 2015-01-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | مطالعات مدیریت کسب و کار هوشمند |
| spelling | doaj.art-f3c49c54d6dd4742944f05636b23f0e32023-12-19T10:32:10ZfasAllameh Tabataba'i University Pressمطالعات مدیریت کسب و کار هوشمند2821-09642821-08162015-01-0131059771793Effects of Internal and External Organizational Factors on Innovation Adoption of Mobile Value Added ServicMohammad Naghizadeh0Mohammdreza Taghva1Mehdi Salehi2Assistant Professor, Faculty of Management and Accounting, , Allameh Tabataba’i University Tehran, Iran .Corresponding author : mohamadnaghizadeh@yahoo.comAssociate Professor, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, IranMaster of Technology Management, University of Allameh Tabataba’i UniversityIncreasing mobile penetration rate in Iran up to 97% have providedpotential opportunities to give various value-added services. The successof VAS companies is dependent on their innovations and customeradoption of these innovations. Thus, this research tries to identify andspecify the effects of the factors inside and outside the firm on VASinnovation adoption by customers. Statistical population of this researchincludes mobile value-added services, which exist in the market morethan one year. Accordingly, after doing exploratory studies andpresenting the conceptual model, we analyzed the data extracted from 35value-added services provided by different firms, and also weinvestigated the relations between the variables of this research bystructured equation model. Finally, strong relation between the factorsoutside the firm and innovation adoption as well as medium relationbetween the factors inside the firms and innovation adoption wasconfirmed. In addition to presenting the results and outcomes of theresearch, we gave some suggestions to VAS managers and experts inIran.https://ims.atu.ac.ir/article_1793_470ee21b65a396ea11aab8e358ae0520.pdf |
| spellingShingle | Mohammad Naghizadeh Mohammdreza Taghva Mehdi Salehi Effects of Internal and External Organizational Factors on Innovation Adoption of Mobile Value Added Servic مطالعات مدیریت کسب و کار هوشمند |
| title | Effects of Internal and External Organizational Factors
on Innovation Adoption of Mobile Value Added Servic |
| title_full | Effects of Internal and External Organizational Factors
on Innovation Adoption of Mobile Value Added Servic |
| title_fullStr | Effects of Internal and External Organizational Factors
on Innovation Adoption of Mobile Value Added Servic |
| title_full_unstemmed | Effects of Internal and External Organizational Factors
on Innovation Adoption of Mobile Value Added Servic |
| title_short | Effects of Internal and External Organizational Factors
on Innovation Adoption of Mobile Value Added Servic |
| title_sort | effects of internal and external organizational factors on innovation adoption of mobile value added servic |
| url | https://ims.atu.ac.ir/article_1793_470ee21b65a396ea11aab8e358ae0520.pdf |
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