Effects of Internal and External Organizational Factors
on Innovation Adoption of Mobile Value Added Servic

Effects of Internal and External Organizational Factors on Innovation Adoption of Mobile Value Added Servic

Increasing mobile penetration rate in Iran up to 97% have providedpotential opportunities to give various value-added services. The successof VAS companies is dependent on their innovations and customeradoption of these innovations. Thus, this research tries to identify andspecify the effects of the...

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Bibliographic Details
Main Authors:	Mohammad Naghizadeh, Mohammdreza Taghva, Mehdi Salehi
Format:	Article
Language:	fas
Published:	Allameh Tabataba'i University Press 2015-01-01
Series:	مطالعات مدیریت کسب و کار هوشمند
Online Access:	https://ims.atu.ac.ir/article_1793_470ee21b65a396ea11aab8e358ae0520.pdf

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