A Consumer Behavior Analysis Framework toward Improving Market Performance Indicators: Saudi’s Retail Sector as a Case Study

A Consumer Behavior Analysis Framework toward Improving Market Performance Indicators: Saudi’s Retail Sector as a Case Study

Studying customer behavior and anticipating future trends is a challenging task, as customer behavior is complex and constantly evolving. To effectively anticipate future trends, businesses need to analyze large amounts of data, use sophisticated analytical techniques, and stay up-to-date with the l...

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Bibliographic Details
Main Authors: Monerah Alawadh, Ahmed Barnawi
Format: Article
Language:English
Published: MDPI AG 2024-01-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
consumer behavior
machine learning
association rule learning
framework
retail sector
Online Access:https://www.mdpi.com/0718-1876/19/1/9

Internet

https://www.mdpi.com/0718-1876/19/1/9

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