Loyalty of customer in tourist hotel in Barranquilla SMEs and its influence on corporate social responsibility

<div style="text-align: justify;"><p>There has been a literature review where they could detect different points that can help generate customer loyalty towards small and medium enterprises (SMEs), and from an analysis of the factors that could lead to achieving customer loyalt...

Full description

Bibliographic Details
Main Authors: Ingrid Steffanell De León, Yussy Arteta Peña
Format: Article
Language:Spanish
Published: Universidad del Atlántico 2016-08-01
Series:Amauta
Online Access:http://investigaciones.uniatlantico.edu.co/revistas/index.php/Amauta/article/view/1610