TRANSFORMATION OF APPROACHES IN MANAGEMENT AND MARKETING DUE TO THE COVID-19 PANDEMIC

TRANSFORMATION OF APPROACHES IN MANAGEMENT AND MARKETING DUE TO THE COVID-19 PANDEMIC

The article summarizes and systematizes the theoretical and methodological principles of the management and marketing transformation caused by the COVID-19 pandemic. The topic of the research is relevant because the risks of most types of economic activities have increased in the conditions of the...

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Bibliographic Details
Main Authors: ANDRII A. HUTOROV, LYUDMILA I. KURYLO, ANASTASIIA D. MOSTOVA, OLENA V. SIRENKO
Format: Article
Language:English
Published: Universytet imeni Alfreda Nobelya 2023-06-01
Series:Akademičnij Oglâd
Subjects:
government
marketing
management
coronavirus crisis
covid-19 pandemic
Online Access:https://acadrev.duan.edu.ua/images/PDF/2023/2/10.pdf

Internet

https://acadrev.duan.edu.ua/images/PDF/2023/2/10.pdf

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