Threshold event: Exploring a commercial sponsorship of LGBT rights during the Sochi games
This mixed methods study examines the 2014 Sochi Olympics as an exceptional time period in which the commercial culture shifted potentially forming a convergence of mainstream support behind LGBT rights. A content analysis initially illustrates how LGBT-coverage surged among popular US magazines and...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2016-12-01
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| Series: | Cogent Social Sciences |
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| Online Access: | http://dx.doi.org/10.1080/23311886.2016.1252302 |