TWITTER AS A TOOL TO MONITOR ATTITUDES: THE STRATEGIC USAGE OF SOCIAL MEDIA
This research delves into Twitter analysis, a well-known social media messaging service recently acquired by Elon Musk for $44bn, which we argue to enable researchers to better monitor (and try to solve) the status of the general population regarding the type of user and content of the received mes...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academia Europea de Dirección y Economía de la Empresa
2022-12-01
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| Series: | Journal of Management and Business Education |
| Subjects: | |
| Online Access: | https://jmbe2.redaedem.org/index.php/JMBE/article/view/114 |