Online Political Microtargeting: Promises and Threats for Democracy

Online Political Microtargeting: Promises and Threats for Democracy

Online political microtargeting involves monitoring people’s online behaviour, and using the collected data, sometimes enriched with other data, to show people-targeted political advertisements. Online political microtargeting is widely used in the US; Europe may not be far behind. This paper maps m...

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Bibliographic Details
Main Authors: Frederik J. Zuiderveen Borgesius, Judith Möller, Sanne Kruikemeier, Ronan Ó Fathaigh, Kristina Irion, Tom Dobber, Balazs Bodo, Claes de Vreese
Format: Article
Language:English
Published: Utrecht University School of Law 2018-02-01
Series:Utrecht Law Review
Subjects:
microtargeting
elections
political campaigns
privacy
democracy
profiling
Online Access:http://www.utrechtlawreview.org/articles/10.18352/ulr.420/

Internet

http://www.utrechtlawreview.org/articles/10.18352/ulr.420/

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