Online Political Microtargeting: Promises and Threats for Democracy

Online Political Microtargeting: Promises and Threats for Democracy

Online political microtargeting involves monitoring people’s online behaviour, and using the collected data, sometimes enriched with other data, to show people-targeted political advertisements. Online political microtargeting is widely used in the US; Europe may not be far behind. This paper maps m...

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Bibliographic Details
Main Authors:	Frederik J. Zuiderveen Borgesius, Judith Möller, Sanne Kruikemeier, Ronan Ó Fathaigh, Kristina Irion, Tom Dobber, Balazs Bodo, Claes de Vreese
Format:	Article
Language:	English
Published:	Utrecht University School of Law 2018-02-01
Series:	Utrecht Law Review
Subjects:	microtargeting elections political campaigns privacy democracy profiling
Online Access:	http://www.utrechtlawreview.org/articles/10.18352/ulr.420/

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