Faktor Determinan Preferensi dan Perilaku Konsumsi Teh Hitam dan Hijau
<p>The objectives of this study were: 1) to analyze the preference, attitude, and consumer behavior toward black and green tea; 2) to analyze the beverage choice factor and its impact on consumer preference on black and green tea; 3) to analyze the impact of consumer attitudes on consumer pref...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2017-11-01
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| Series: | Jurnal Manajemen & Agribisnis |
| Online Access: | http://journal.ipb.ac.id/index.php/jmagr/article/view/18503 |