The management of the Social Media at the Iberoamerican’s mass media
In this study we analyze how the social networks are being managed in 22 local digital media of 12 regions of Argentina, Colombia, Peru, Portugal, Spain and Venezuela. Through 22 semi-structured interviews made to their manager, which allow us to appreciate how, at present, the Social Media are seen...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2013-01-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/36157 |