Analisis SWOT dalam Menentukan Strategi Pemasaran Produk UMKM Opak Kolontong
Management strategy as an art and science to formulate, implement, and evaluate organizational decisions to achive its goals. The marketing strategy that has been implemented by the UMKM Opak Kolontong in Bojongkunci Village still uses a traditional system that is by supplying to the center for souv...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi and bisnis UIN Sunan Gunung Djati Bandung
2021-12-01
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| Series: | Journal of Islamic Economics and Business |
| Subjects: | |
| Online Access: | https://journal.uinsgd.ac.id/index.php/jieb/article/view/15586 |