Determination of appropriate brand strategy under its price category
This article analyzes the components of the concept of brand, focused on the study of price orientation Ukrainian brands, suggested strategies for companies with different market shares according to their price positioning.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_113_119.pdf |