MARKETING U SPORTSKOJ INDUSTRIJI

Sports industry prezents a biznis where sports protagonists are holding a central place: atleths, coaches, managers, sports organizations and organizers of sports events as unigue promoters of corperative biznis, sponsors and overall sports audiance wich they possess. During last hundred years, deve...

Full description

Bibliographic Details
Main Authors: Igor Radošević, Šandor Reperger
Format: Article
Language:English
Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education 2008-08-01
Series:Sport Mont
Subjects:
Online Access:http://www.sportmont.ucg.ac.me/clanci/SportMont_Avg_2008_Radosevic_466-469.pdf