Evaluation of Service Quality in Brewery Using Importance-Performance Analysis

Because of its specificity, service quality is difficult to assess, especially since there is no materiality in it, it cannot be seen. Usually the gap between the expectations of customer and their perceptions in relation to a particular service is observed. This article aim is to evaluate the quali...

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Bibliographic Details
Main Authors: Ingaldi Manuela, Škůrková Katarína Lestyánszka
Format: Article
Language:English
Published: Sciendo 2016-03-01
Series:Acta Technologica Agriculturae
Subjects:
Online Access:https://doi.org/10.1515/ata-2016-0005