Analisis Pengaruh Kualitas Layanan terhadap Kepuasan dan Loyalitas Mahasiswa di Universitas AMIKOM Yogyakarta
This research aims to know the influence of quality service toward the students’ satisfaction and loyalty at AMIKOM Yogyakarta University. Research method is Quantitative Associative. The research participants of this research were 454 students who were chosen by purposive sampling technique. This r...
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| Format: | Article |
| Language: | English |
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STIT Palapa Nusantara
2021-08-01
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| Series: | Manazhim |
| Subjects: | |
| Online Access: | https://ejournal.stitpn.ac.id/index.php/manazhim/article/view/1380 |
| _version_ | 1818907029319712768 |
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| author | Fatima Indah Hayati Zuprizal Zuprizal Singgih Hawibowo Yusuf Amri Amrullah |
| author_facet | Fatima Indah Hayati Zuprizal Zuprizal Singgih Hawibowo Yusuf Amri Amrullah |
| author_sort | Fatima Indah Hayati |
| collection | DOAJ |
| description | This research aims to know the influence of quality service toward the students’ satisfaction and loyalty at AMIKOM Yogyakarta University. Research method is Quantitative Associative. The research participants of this research were 454 students who were chosen by purposive sampling technique. This research used a questionnaire that contained 41 questions. The result of this research was analyzed using Structural Equation Modeling (SEM) with the help of smartPLS v.3.2.8 program. The result of the analysis process showed: (1) Quality service had a significant and positive effect on the students’ satisfaction with coefficient value of path analysis was 0.566. T statistic was 12.737 and the p-value was 0.000. Self Development Opportunity Dimension was the dimension which had the biggest influence toward the students’ satisfaction, and internationalization dimension has the smallest influence toward the students’ satisfaction, (2) Quality service had a significant and positive effect toward the students’ loyalty with coefficient value of path analysis was 0.242, T statistic was 4.834 and the p-value was 0.000. Self Development Opportunity Dimension was the dimension which had the biggest influence toward the students’ satisfaction, and internationalization dimension has the smallest influence toward the students’ satisfaction, (3) The students’ satisfaction had significant and positive effect toward the students’ loyalty with coefficient value of path analysis was 0.,516. T statistic was 10.919 and p-value was 0.000, (4) Students’ satisfaction is partial mediation of the influence of quality service toward the students’ loyalty with total effect value was 0,534. |
| first_indexed | 2024-12-19T21:48:37Z |
| format | Article |
| id | doaj.art-f42c17ba29974de8a2b9275db77d90fc |
| institution | Directory Open Access Journal |
| issn | 2656-5374 2656-0216 |
| language | English |
| last_indexed | 2024-12-19T21:48:37Z |
| publishDate | 2021-08-01 |
| publisher | STIT Palapa Nusantara |
| record_format | Article |
| series | Manazhim |
| spelling | doaj.art-f42c17ba29974de8a2b9275db77d90fc2022-12-21T20:04:28ZengSTIT Palapa NusantaraManazhim2656-53742656-02162021-08-013223625210.36088/manazhim.v3i2.13801380Analisis Pengaruh Kualitas Layanan terhadap Kepuasan dan Loyalitas Mahasiswa di Universitas AMIKOM YogyakartaFatima Indah Hayati0Zuprizal Zuprizal1Singgih Hawibowo2Yusuf Amri Amrullah3Universitas Gadjah MadaUniversitas Gadjah MadaUniversitas Gadjah MadaUniversitas AMIKOM YogyakartaThis research aims to know the influence of quality service toward the students’ satisfaction and loyalty at AMIKOM Yogyakarta University. Research method is Quantitative Associative. The research participants of this research were 454 students who were chosen by purposive sampling technique. This research used a questionnaire that contained 41 questions. The result of this research was analyzed using Structural Equation Modeling (SEM) with the help of smartPLS v.3.2.8 program. The result of the analysis process showed: (1) Quality service had a significant and positive effect on the students’ satisfaction with coefficient value of path analysis was 0.566. T statistic was 12.737 and the p-value was 0.000. Self Development Opportunity Dimension was the dimension which had the biggest influence toward the students’ satisfaction, and internationalization dimension has the smallest influence toward the students’ satisfaction, (2) Quality service had a significant and positive effect toward the students’ loyalty with coefficient value of path analysis was 0.242, T statistic was 4.834 and the p-value was 0.000. Self Development Opportunity Dimension was the dimension which had the biggest influence toward the students’ satisfaction, and internationalization dimension has the smallest influence toward the students’ satisfaction, (3) The students’ satisfaction had significant and positive effect toward the students’ loyalty with coefficient value of path analysis was 0.,516. T statistic was 10.919 and p-value was 0.000, (4) Students’ satisfaction is partial mediation of the influence of quality service toward the students’ loyalty with total effect value was 0,534.https://ejournal.stitpn.ac.id/index.php/manazhim/article/view/1380service qualitystudents’ loyaltystudents’ satisfaction |
| spellingShingle | Fatima Indah Hayati Zuprizal Zuprizal Singgih Hawibowo Yusuf Amri Amrullah Analisis Pengaruh Kualitas Layanan terhadap Kepuasan dan Loyalitas Mahasiswa di Universitas AMIKOM Yogyakarta Manazhim service quality students’ loyalty students’ satisfaction |
| title | Analisis Pengaruh Kualitas Layanan terhadap Kepuasan dan Loyalitas Mahasiswa di Universitas AMIKOM Yogyakarta |
| title_full | Analisis Pengaruh Kualitas Layanan terhadap Kepuasan dan Loyalitas Mahasiswa di Universitas AMIKOM Yogyakarta |
| title_fullStr | Analisis Pengaruh Kualitas Layanan terhadap Kepuasan dan Loyalitas Mahasiswa di Universitas AMIKOM Yogyakarta |
| title_full_unstemmed | Analisis Pengaruh Kualitas Layanan terhadap Kepuasan dan Loyalitas Mahasiswa di Universitas AMIKOM Yogyakarta |
| title_short | Analisis Pengaruh Kualitas Layanan terhadap Kepuasan dan Loyalitas Mahasiswa di Universitas AMIKOM Yogyakarta |
| title_sort | analisis pengaruh kualitas layanan terhadap kepuasan dan loyalitas mahasiswa di universitas amikom yogyakarta |
| topic | service quality students’ loyalty students’ satisfaction |
| url | https://ejournal.stitpn.ac.id/index.php/manazhim/article/view/1380 |
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