Influencer Marketing and Consumer Behavior During Pandemic Covid-19: A Scenario of Textile Industry of Pakistan
Purpose: The perseverance of this study is to examine how the influence of marketing via V-logging on Instagram has changed consumers’ buying behavior in the current pandemic in Pakistan. Design/Methodology/Approach: The study employed the 'media richness theory,' which states that the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2023-12-01
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| Series: | Journal of Business and Social Review in Emerging Economies |
| Subjects: | |
| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2806 |