Chocolate unicorns and smiling teddy biscuits: analysis of the use of child-directed marketing on the packages of Australian foods

Abstract Objective: The use of food packaging as a vehicle for marketing to children is under investigated. Our objective was to determine the prevalence and types of child-directed promotional techniques used on food packaging in Australia. Design: Based on existing literature and regulations,...

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Bibliographic Details
Main Authors: Alexandra Jones, Maria Shahid, Georgia Morelli, Kylie Howes, Devorah Riesenberg, Katherine Sievert, Simone Pettigrew, Gary Sacks
Format: Article
Language:English
Published: Cambridge University Press 2023-12-01
Series:Public Health Nutrition
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S136898002300215X/type/journal_article