Chocolate unicorns and smiling teddy biscuits: analysis of the use of child-directed marketing on the packages of Australian foods
Abstract Objective: The use of food packaging as a vehicle for marketing to children is under investigated. Our objective was to determine the prevalence and types of child-directed promotional techniques used on food packaging in Australia. Design: Based on existing literature and regulations,...
Main Authors: | , , , , , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
Cambridge University Press
2023-12-01
|
Series: | Public Health Nutrition |
Subjects: | |
Online Access: | https://www.cambridge.org/core/product/identifier/S136898002300215X/type/journal_article |