Pseudo-Wellness, Dead Ends, and the Struggle for Equality: Exploring Gender and Wellness in Original and Translated Commercials
This study examines three interrelated issues: testimonies of pseudo-wellness in audiovisual advertising, gender-related dead ends in the translation of commercials, and the struggle for gender equality in which consumers, translators, and companies/advertisers may engage in different ways. Commerci...
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| Format: | Article |
| Language: | English |
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School of English, Aristotle University of Thessaloniki, Greece
2022-12-01
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| Series: | Ex-centric Narratives: Journal of Anglophone Literature, Culture and Media |
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| Online Access: | https://ejournals.lib.auth.gr/ExCentric/article/view/8830 |