The usage of social media marketing in tourism

Nowadays, the usage of social media has become integral part of life for many generations. These Web-based tools have allowed tourism companies to identify tourists ' needs and keep up with ever-changing market. Thus, this research paper presents the application of social media in tourism marke...

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Bibliographic Details
Main Author: Popović Milica
Format: Article
Language:English
Published: Visoka turistička škola strukovnih studija, Beograd 2022-01-01
Series:Turističko Poslovanje
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2022/0354-30992229005P.pdf