The usage of social media marketing in tourism

The usage of social media marketing in tourism

Nowadays, the usage of social media has become integral part of life for many generations. These Web-based tools have allowed tourism companies to identify tourists ' needs and keep up with ever-changing market. Thus, this research paper presents the application of social media in tourism marke...

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Bibliographic Details
Main Author:	Popović Milica
Format:	Article
Language:	English
Published:	Visoka turistička škola strukovnih studija, Beograd 2022-01-01
Series:	Turističko Poslovanje
Subjects:	tourism marketing social media brand purchase intention
Online Access:	https://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2022/0354-30992229005P.pdf

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