Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience

Esports and Visual Attention: Evaluating In-Game Advertising through Eye-Tracking during the Game Viewing Experience

In recent years, technological advances and the introduction of social streaming platforms (e.g., Twitch) have contributed to an increase in the popularity of esports, a highly profitable industry with millions of active users. In this context, there is little evidence, if any, on how users perceive...

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Bibliographic Details
Main Authors: Marco Mancini, Patrizia Cherubino, Giulia Cartocci, Ana Martinez, Gianluca Di Flumeri, Luca Petruzzellis, Michele Cimini, Pietro Aricò, Arianna Trettel, Fabio Babiloni
Format: Article
Language:English
Published: MDPI AG 2022-10-01
Series:Brain Sciences
Subjects:
eye tracking
visual attention
esports
in-game advertising (IGA)
Twitch
advertising
Online Access:https://www.mdpi.com/2076-3425/12/10/1345

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https://www.mdpi.com/2076-3425/12/10/1345

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