Relationship marketing in financial services
Concentrated competition pose difficulties and challenges for financial service providers – there is a necessity to understand customers, their need to endeavour at loyalty by improving direct interaction and human resource. In this case relationship marketing is supposed to be one of the most effec...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2010-06-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | https://journals.vgtu.lt/index.php/BTP/article/view/8929 |