Identification of Gaps in the Implementation of Social Commerce in Startups

The share of social commerce in Iran is relatively small compared to the developed countries in the field of social commerce. So, it important to identify factors which are critical in the implementation of social commerce. The main purpose of this research is to identify legal and behavioral gaps o...

Full description

Bibliographic Details
Main Authors: Negarsadat Mesbahi Jahromi , Vahidreza Mirabi, Serajeddin  Mohebbi , Mehdi Bagheri
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2019-12-01
Series:مطالعات مدیریت کسب و کار هوشمند
Subjects:
Online Access:https://ims.atu.ac.ir/article_10622_3b8518b6a36f86ad582c748aee46307d.pdf