Dossier: Screen Advertising. Introduction
The purpose of this dossier is to ask, “What is screen advertising and what relevance, if any, does it have for film and television studies?” Both are large and complex questions, but the second is perhaps the bolder and, therefore, a question that will remain unanswered. It invokes a larger convers...
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| Format: | Article |
| Language: | English |
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University College Cork
2023-08-01
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| Series: | Alphaville: Journal of Film and Screen Media |
| Online Access: | https://www.alphavillejournal.com/Issue25/HTML/DossierIntroduction.html |