PENGARUH BAURAN PROMOSI TERHADAP PEMBENTUKAN CITRA WISATA BUDAYA BERASTAGI KABUPATEN KARO PROVINSI SUMATERA UTARA

<p><em>Recently the local government make promotion mix through advertising, sales promotion, public relations, direct sales and personal selling but in this study as the promotional mix is limited research on the topic of advertising and sales promotion. The method used in this research...

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Bibliographic Details
Main Author: Zumri Sulthony
Format: Article
Language:Indonesian
Published: Universitas Muhammadiyah Sumatera Utara 2017-12-01
Series:Jurnal Ilmiah Manajemen dan Bisnis
Subjects:
Online Access:http://jurnal.umsu.ac.id/index.php/mbisnis/article/view/175