PERAN KEPUASAN MEMEDIASI PENGARUH ATRIBUT PRODUK, DAN PENGETAHUAN TERHADAP KEPUTUSAN KONSUMEN

<p>This study aimed to analyze the role of the Consumers Satisfaction in Mediating the Effect of Product Attributes and knowledge Of Products Embroidery Minang on consumers buying decisions. The population is consumers who decide to purchase the products in Padang. The spreading questionnaires...

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Bibliographic Details
Main Author: dahliana kamener
Format: Article
Language:Indonesian
Published: Lembaga Layanan Pendidikan Tinggi Wilayah X 2016-07-01
Series:Jurnal Benefita
Online Access:http://ejournal.kopertis10.or.id/index.php/benefita/article/view/964