Exploring the hidden potential of Bali’s wellness tourism: Which factors encourage tourists to visit?

Exploring the hidden potential of Bali’s wellness tourism: Which factors encourage tourists to visit?

AbstractThe current research proposes a modified and extended Theory of Planned Behavior model by adding three crucial determinants in tourism management, namely wellness motivation, pull-factor motivation, and tourist value, to predict tourist behavior towards wellness tourism destinations in Bali....

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Bibliographic Details
Main Authors: Nyoman Sri Subawa, Emi Angellina Mimaki, Caren Angellina Mimaki, Elif Baykal, Made Srinitha Millinia Utami
Format: Article
Language:English
Published: Taylor & Francis Group 2023-12-01
Series:Cogent Social Sciences
Subjects:
theory of planned behavior
pull motivation
tourist value
wellness motivation
visit intention
wellness destination
Online Access:https://www.tandfonline.com/doi/10.1080/23311886.2023.2269722

Internet

https://www.tandfonline.com/doi/10.1080/23311886.2023.2269722

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