Exploring the hidden potential of Bali’s wellness tourism: Which factors encourage tourists to visit?
AbstractThe current research proposes a modified and extended Theory of Planned Behavior model by adding three crucial determinants in tourism management, namely wellness motivation, pull-factor motivation, and tourist value, to predict tourist behavior towards wellness tourism destinations in Bali....
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2023-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2269722 |
| _version_ | 1797393773160824832 |
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| author | Nyoman Sri Subawa Emi Angellina Mimaki Caren Angellina Mimaki Elif Baykal Made Srinitha Millinia Utami |
| author_facet | Nyoman Sri Subawa Emi Angellina Mimaki Caren Angellina Mimaki Elif Baykal Made Srinitha Millinia Utami |
| author_sort | Nyoman Sri Subawa |
| collection | DOAJ |
| description | AbstractThe current research proposes a modified and extended Theory of Planned Behavior model by adding three crucial determinants in tourism management, namely wellness motivation, pull-factor motivation, and tourist value, to predict tourist behavior towards wellness tourism destinations in Bali. Empirical data was obtained via online surveys. A purposive sampling technique was implemented, with a total of 323 domestic tourist respondents which were collected and analyzed in this research. Data was analyzed using a structural equation model (PLS-SEM). The findings revealed that wellness motivation, pull-factor motivation, and tourist value were significant determinants for predicting tourists’ intentions to visit wellness tourism destinations. Moreover, tourists’ attitudes are significantly influenced by pull motivation and tourist value. The results also showed that subjective norms and perceived behavioral control failed to predict tourists’ visit intentions. Implications and suggestions for future research are explained. |
| first_indexed | 2024-03-09T00:08:41Z |
| format | Article |
| id | doaj.art-f4a2c30694374d078ba6540dc0c45bb9 |
| institution | Directory Open Access Journal |
| issn | 2331-1886 |
| language | English |
| last_indexed | 2024-03-09T00:08:41Z |
| publishDate | 2023-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Social Sciences |
| spelling | doaj.art-f4a2c30694374d078ba6540dc0c45bb92023-12-12T12:45:37ZengTaylor & Francis GroupCogent Social Sciences2331-18862023-12-019210.1080/23311886.2023.2269722Exploring the hidden potential of Bali’s wellness tourism: Which factors encourage tourists to visit?Nyoman Sri Subawa0Emi Angellina Mimaki1Caren Angellina Mimaki2Elif Baykal3Made Srinitha Millinia Utami4Faculty of Economics and Business, Universitas Pendidikan Nasional, Denpasar, IndonesiaFaculty of Economics and Business, Universitas Pendidikan Nasional, Denpasar, IndonesiaFaculty of Economics and Business, Universitas Pendidikan Nasional, Denpasar, IndonesiaDepartment of Management, Istanbul Medipol University, Istanbul, TurkiyeSchool of Information Technology, Murdoch University, Perth, Western Australia, AustraliaAbstractThe current research proposes a modified and extended Theory of Planned Behavior model by adding three crucial determinants in tourism management, namely wellness motivation, pull-factor motivation, and tourist value, to predict tourist behavior towards wellness tourism destinations in Bali. Empirical data was obtained via online surveys. A purposive sampling technique was implemented, with a total of 323 domestic tourist respondents which were collected and analyzed in this research. Data was analyzed using a structural equation model (PLS-SEM). The findings revealed that wellness motivation, pull-factor motivation, and tourist value were significant determinants for predicting tourists’ intentions to visit wellness tourism destinations. Moreover, tourists’ attitudes are significantly influenced by pull motivation and tourist value. The results also showed that subjective norms and perceived behavioral control failed to predict tourists’ visit intentions. Implications and suggestions for future research are explained.https://www.tandfonline.com/doi/10.1080/23311886.2023.2269722theory of planned behaviorpull motivationtourist valuewellness motivationvisit intentionwellness destination |
| spellingShingle | Nyoman Sri Subawa Emi Angellina Mimaki Caren Angellina Mimaki Elif Baykal Made Srinitha Millinia Utami Exploring the hidden potential of Bali’s wellness tourism: Which factors encourage tourists to visit? Cogent Social Sciences theory of planned behavior pull motivation tourist value wellness motivation visit intention wellness destination |
| title | Exploring the hidden potential of Bali’s wellness tourism: Which factors encourage tourists to visit? |
| title_full | Exploring the hidden potential of Bali’s wellness tourism: Which factors encourage tourists to visit? |
| title_fullStr | Exploring the hidden potential of Bali’s wellness tourism: Which factors encourage tourists to visit? |
| title_full_unstemmed | Exploring the hidden potential of Bali’s wellness tourism: Which factors encourage tourists to visit? |
| title_short | Exploring the hidden potential of Bali’s wellness tourism: Which factors encourage tourists to visit? |
| title_sort | exploring the hidden potential of bali s wellness tourism which factors encourage tourists to visit |
| topic | theory of planned behavior pull motivation tourist value wellness motivation visit intention wellness destination |
| url | https://www.tandfonline.com/doi/10.1080/23311886.2023.2269722 |
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