Exploring the hidden potential of Bali’s wellness tourism: Which factors encourage tourists to visit?
AbstractThe current research proposes a modified and extended Theory of Planned Behavior model by adding three crucial determinants in tourism management, namely wellness motivation, pull-factor motivation, and tourist value, to predict tourist behavior towards wellness tourism destinations in Bali....
Main Authors: | Nyoman Sri Subawa, Emi Angellina Mimaki, Caren Angellina Mimaki, Elif Baykal, Made Srinitha Millinia Utami |
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Format: | Article |
Language: | English |
Published: |
Taylor & Francis Group
2023-12-01
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Series: | Cogent Social Sciences |
Subjects: | |
Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2269722 |
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