Research on Cognitive Effects of Narrative Rhetoric in Print Advertisement Based on Eye Movement
This article uses eye movement experiments to study the cognitive effects of consumer groups on different narrative-quality advertisements. The experiment selects typical advertising cases, takes college students as subjects, and uses computers to track and analyze eye movement data. The experimenta...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/12/e3sconf_icersd2020_05062.pdf |