Instagram Influencers as Superwomen: Influencers’ Lifestyle Presentations Observed Through Framing Analysis

Female Instagram influencers presumably manipulate their online presentations to conform to the “superwoman ideal” (i.e., the idea that women have to excel in multiple roles). Knowledge of how they build such presentations is important to understand how young women’s perception of the superwoman ide...

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Bibliographic Details
Main Authors: Sarah Devos, Steven Eggermont, Laura Vandenbosch
Format: Article
Language:English
Published: Cogitatio 2022-02-01
Series:Media and Communication
Subjects:
Online Access:https://www.cogitatiopress.com/mediaandcommunication/article/view/4717