Classification of basic forms and types of marketing on-line communications

The aim of the research. The aim of the research is to analyze objects of the marketing Internet environment, systematize and classify elements of the communication process. Research results. The article presents analysis of the main problems of marketing online communications classification. Some...

Full description

Bibliographic Details
Main Authors: Yu.M. Melnik, L.Yu. Saher, N.S. Illiashenko, Yu.M. Ryazantseva
Format: Article
Language:English
Published: Sumy State University 2016-12-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_4_43_55.pdf